Home › Industries › Medical Practices
SEO audits for medical practices
Medical practice websites carry an accessibility obligation that most other local businesses do not, and missing alt text is their most common fault.
364medical practices audited
79.4average score out of 100
Images missing alt textmost common fault
What we found
Across 364 audited practice sites the average was 79.4. Alt text was the single most common problem, which is notable given that patients are among the groups most likely to rely on a screen reader.
Title tags were second. Practices frequently title every page with the clinic name, so the page about after-hours care is indistinguishable from the page about billing.
Meta descriptions were third, usually missing rather than badly sized.
Most common faults in this industry
- Images missing alt text
- Title tag length
- Meta description length
How to pitch it
- Accessibility is the honest lead here, and it is a stronger one than ranking. Under the Disability Discrimination Act an inaccessible site carries real exposure, and practice managers understand compliance language.
- Per-page titles matter more than usual in this vertical, because patients search for specific services rather than for the practice.
- Structured data for opening hours and whether the practice is accepting new patients answers the two questions people actually ask.
Check your own site. Audit any medical practice website in seconds. Run a free audit and see every check on one page, with no account required.