SEO audits for law firms
Law firms had the highest average score of any vertical we measured, at 88.8. The opportunity here is refinement rather than repair.
Note: this is one of our smaller samples. The figures indicate a direction rather than a precise measurement.
What we found
Across 42 audited firm websites the average was 88.8. Legal is a high-value, heavily contested search category and the investment shows. Sample size is modest, so treat the figure as indicative.
Even here, title tag length was the most common fault, which says something about how universal that problem is.
The faults that remain are small. That changes the nature of the sale: you are not fixing a broken site, you are competing on margins.
Most common faults in this industry
- Title tag length
- Images missing alt text
- Meta description length
How to pitch it
- Do not pitch a rebuild. These firms have usually just paid for one.
- Practice-area pages are where the wins are: a firm ranking for its own name but not for 'family lawyer' plus its city is leaving the valuable searches on the table.
- Because the baseline is high, a comparison against two named competitors is more persuasive than an absolute score.
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