SEO audits for hairdressers and barbers

Hairdressers and barbers scored 69.3 on average, second lowest in our data, with the same underlying cause as salons: the website is an afterthought to a social media presence.

Note: this is one of our smaller samples. The figures indicate a direction rather than a precise measurement.

What we found

Across 34 audited sites the average was 69.3. This is a small sample and the figure should be read as a direction rather than a measurement.

Title tags and missing H1 headings dominate, which is the signature of a template site that was never edited past the demo content.

Many of these businesses are genuinely well marketed on Instagram and invisible in search, which is a useful thing to point out.

Most common faults in this industry

1. Title tag length
2. No H1 heading
3. No structured data

How to pitch it

• The pitch that lands is not ranking, it is that people search for 'barber near me' on a phone and never see them.
• Structured data for opening hours is unusually valuable here, because walk-in trade depends on whether somebody can tell you are open right now.
• Keep the proposal small. This is a price-sensitive vertical and a fixed-fee cleanup converts far better than a retainer.

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