SEO audits for car dealerships
Car dealerships are the one vertical where missing structured data is the single most common fault, which matters more here than almost anywhere else.
What we found
Across 277 audited dealership websites the average was 83.6. Most run on industry specific platforms, which produces a consistent baseline and a consistent set of gaps.
Structured data was the most common fault, unusually. Vehicle listings are exactly the sort of catalogue data that structured markup exists to describe.
Because these sites are platform-built, a fault found on one dealership site is frequently present across every dealer using the same platform, which makes this a repeatable pitch.
Most common faults in this industry
- No structured data
- Title tag length
- Meta description length
How to pitch it
- Vehicle and offer structured data is the specific, technical recommendation that separates you from generic outreach in this vertical.
- Stock pages are usually generated with near-identical titles, which is a duplicate content problem worth demonstrating.
- If you win one dealership, the same findings apply to every other dealer on that platform. Audit three before you call.
Check your own site. Audit any car dealer website in seconds. Run a free audit and see every check on one page, with no account required.