SEO audits for beauty salons
Beauty salons had the lowest average score of any vertical we measured. If you want a category where the work is obvious and the improvement is dramatic, this is it.
Note: this is one of our smaller samples. The figures indicate a direction rather than a precise measurement.
What we found
Across 47 audited salon websites the average was 65.9, the lowest in our data. This is a smaller sample than our larger categories, so treat the exact figure as indicative rather than precise.
Missing H1 headings were the most common fault, ahead of even title tags. Salon sites are frequently built on visual page builders where every element is styled text rather than a heading.
Thin content was third. Service lists often exist only as a price image or a link to a booking platform on another domain.
Most common faults in this industry
- No H1 heading
- Title tag length
- Thin content
How to pitch it
- This vertical responds well to a visual before and after, because the problems are structural rather than cosmetic and the owner is usually design-conscious.
- Booking platforms are the recurring theme. When bookings, prices and services all live on a third-party domain, the salon's own site has almost nothing left to rank.
- Local service searches here are overwhelmingly mobile, so pair the fix with what it looks like on a phone.
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