SEO audits for accounting firms
Accounting firms sell expertise, and their websites usually say very little about what that expertise covers. Almost a third publish no structured data at all.
What we found
Across 284 audited firm websites the average was 79.3. The sites are typically competent and dated: built properly some years ago and left alone since.
Title tags were the most common fault. Firms name pages 'Services' rather than 'Small Business Tax Returns', which is what somebody actually types.
Structured data was third, and matters here because accounting queries are strongly seasonal and increasingly answered by assistants rather than by a click.
Most common faults in this industry
- Title tag length
- Images missing alt text
- No structured data
How to pitch it
- Seasonality is the hook. The weeks before the end of financial year are when this matters, and a firm that is invisible in June has lost a year.
- Service-specific pages are usually the biggest opportunity, because most firms have a single Services page covering eight distinct offerings.
- Point out that a competitor with structured data is more likely to be the one an assistant names when asked for a local accountant.
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